A very large warehouse with a small pond in the front

Salling Group

Replatforming for the Future: Building a Scalable E-Commerce Powerhouse

2019 - 2021

A very large warehouse with a small pond in the front

Salling Group

Replatforming for the Future: Building a Scalable E-Commerce Powerhouse

2019 - 2021

A very large warehouse with a small pond in the front

Salling Group

Replatforming for the Future: Building a Scalable E-Commerce Powerhouse

2019 - 2021

Scale

Large

Revenue and amount of concurrent users together with the team size driving the project.

Cost of failure

High

With yearly revenue around 1.5B DKK downtime is costly.

Performance opportunity

Very high

Improving conversion rate of just small amounts on a high revenue leads to significant performance opportunities.

Domain complexity

Medium

Classic e-commerce complexity with well known data models and abstractions. Size of the project, amount of data etc. increases complexity.

The challenge

Salling Group, a leading Scandinavian retailer, sought to replatform its entire e-commerce ecosystem, including bilka.dk, føtex.dk, br.dk, and wupti.com. Their legacy monolithic platform was limiting scalability, agility, and overall system performance, especially given the high traffic and revenue expectations. With over 1.5 billion DKK in annual revenue, even a few minutes of downtime could be costly. The task was to design and build a modern, scalable architecture that could support their growing digital business and deliver a seamless shopping experience across multiple brands.

Our contribution

As trusted partners, we guided Salling Group through the entire replatforming journey, from design to architecture to implementation. Our team helped transition them away from their outdated monolithic architecture to a modern, modular system based on microservices and cloud-native technologies. The new platform is highly scalable, resilient, and capable of handling millions of transactions without performance degradation. With a 20+ member team, we delivered a robust, high-performing solution that not only supports Salling Group's current needs but also scales seamlessly as their e-commerce empire grows. The replatforming has resulted in improved performance, reduced downtime, and a smoother user experience, positioning Salling Group for continued digital success.

A grocery store fridge filled with juices and other beverages
A grocery store fridge filled with juices and other beverages
A grocery store fridge filled with juices and other beverages

More cases

Vembyte ApS

Marselis Tværvej 4

8000 Aarhus C

CVR/SE: 39072203

Vembyte ApS

Marselis Tværvej 4

8000 Aarhus C

CVR/SE: 39072203

Vembyte ApS

Marselis Tværvej 4

8000 Aarhus C

CVR/SE: 39072203