Scale
Small
Revenue and amount of concurrent users together with the team size driving the project.
Cost of failure
Low
With yearly revenue around 1.5B DKK downtime is costly.
Performance opportunity
Medium
Improving conversion rate of just small amounts on a high revenue leads to significant performance opportunities.
Domain complexity
Medium
Classic e-commerce complexity with well known data models and abstractions. Size of the project, amount of data etc. increases complexity.
